Cadbury World Tours and Activities

Appreciating Birmingham’s unique architectural heritage can be tricky on a self-led excursion. Explore Birmingham’s canals and landmarks on a walking tour, and discover the Georgian, Victorian, and modern influences on the cityscape. Gain intimate insight into Brindleyplace, Broad Street, and beyond as you explore with your live guide or audio guide, and gain a comprehensive overview of the history and heritage of the English industrial city.

The Bear Grylls Adventure is the perfect way to gain new skills, and test your physical and mental endurance. It’s a safe and fun way to try out physical challenges inspired by Bear Grylls, without being alone in the wilderness. Choose from activities like indoor climbing, iFLY indoor skydiving, and archery plus an assault course. Qualified instructors guide you through your chosen activities, and digital photography from your Base Camp experience is included.

Experience Birmingham through the eyes of a local during a walking tour that takes you off the beaten path. Ideal for first-time visitors looking to an introduction to the industrial city, this tour includes personal headphones to ensure you hear the guide clearly at all times. Plus, even if you're a local, this tour promises to reveal things that you never knew about Birmingham.

Get up close and personal with an array of aquatic animals, and enjoy a family-friendly day out, when you book tickets to the National SEA LIFE Centre in Birmingham. Inside, you’ll see everything from Gentoo penguins and Asian short-clawed otters to jellyfish, sharks, and poison dart frogs. Explore different habitats, walk through the UK’s first 360° ocean tunnel, and learn more about marine creatures at the aquarium’s supervised touch pool.

Enjoy a playful and and creative day out with the whole family at Birmingham’s recently unveiled LEGOLAND Discovery Centre. Book your tickets in advance to guarantee your admission to this in-demand attraction, and, once inside, explore the various play areas at your own pace. Birmingham’s LEGOLAND Discovery Centre offers everything from a 4D cinema and rides to play areas where visitors can create their own LEGO cities, so you have your pick of attractions.