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Heineken Experience
Heineken Experience

Heineken Experience

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Stadhouderskade 78, De Pijp, Amsterdam

The Basics

The Heineken Experience tour takes place inside the former Heineken brewery. Wander past vintage brewing equipment and tall malt silos, and participate in interactive exhibits. Along the way you'll have a chance to watch international Heineken commercials and observe the life cycle of the signature green bottle. You'll finish the brewery tour like a VIP with free beers in the tasting room.

The Heineken tour is one of the most popular activities in Amsterdam, so it's best to book admission in advance. The experience can be paired with a canal cruise to take in more of the city.

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Blue Boat Amsterdam Canal Cruise and Heineken Experience
Blue Boat Amsterdam Canal Cruise and Heineken Experience
$37.56 per adult
Traveler Favorite
Great trip. Sell beer on...
Great trip. Sell beer on it. Scenery great. River was awesome heineken tour great. Wil visit again. Beer was good
Cindy_B, Jun 2022

Recent reviews from experiences in Amsterdam

star-5
Relaxing trip
Richard_W, Jun 2022
Blue Boat Amsterdam Canal Cruise and Heineken Experience
Just perfect trip around the canals. Best bit when we went out into the sea channel by the station. Clean. Courteous pilot.
star-5
Loved the boat trip, not...
Bernie_B, May 2022
Blue Boat Amsterdam Canal Cruise and Heineken Experience
Loved the boat trip, not too keen on the Heineken museum, took too long to get going. Difficult to find way out as wasn’t interested in the bar, too packed
star-4
Both Heineken experience...
Anthony_F, Mar 2022
Skip-the-Line Heineken Experience Amsterdam and 1-Hour Canal Cruise
Both Heineken experience and canal tour worth doing, we booked the two together, we had time slot for Heineken tour and were not told where to get canal cruise from
star-5
Beer & boat
Lynne_D, May 2022
Skip-the-Line Heineken Experience Amsterdam and 1-Hour Canal Cruise
A great day out. Very interesting the Heineken tour with a few fun things along the way. Beer is very nice, only 1 day old & you can definitely taste the difference. Canal trip was good & you have ear phones to listen to a guide telling you interesting facts along the way.
star-5
Fun and worth it
Gary_H, Apr 2022
Skip-the-Line Heineken Experience Amsterdam and 1-Hour Canal Cruise
Was a very fun and interactive experience. Highly recommended _was disappointed that they would not allow the beer pour challenge.
star-5
A lot of additional...
Axel_W, May 2022
Blue Boat Amsterdam Canal Cruise and Heineken Experience
A lot of additional information from our captain during the tour ... He stopped the tape and tolf some intresting information himself.
star-5
Amazing
Josemar_S, May 2022
Blue Boat Amsterdam Canal Cruise and Heineken Experience
Fantastic experience, highly recommend. Definitely one of the most great experiences I have ever had in Amsterdam
star-5
Fun Day Trip
Michelle_C, Apr 2022
Skip-the-Line Heineken Experience Amsterdam and 1-Hour Canal Cruise
Lots of information about the brewery and moved along very quickly. They have fun interactive parts of the tour that make it very fun and very much a part of Amsterdam.
star-5
Great time
richard_b, May 2022
Blue Boat Amsterdam Canal Cruise and Heineken Experience
Really enjoyed great value and very easy with the QR code. The canal trip was good and across the road from the brewery 👍
star-5
Definitely needs to be on your To Do list!
Harry_v, Mar 2022
Skip-the-Line Heineken Experience Amsterdam and 1-Hour Canal Cruise
Was great experience and staff were really friendly and made the whole day special Booked the wrong date tickets but they also helped me sort it and still go a day after.
star-5
Lager and Canals.
callywally62, Apr 2022
Blue Boat Amsterdam Canal Cruise and Heineken Experience
A great double experience. The Heineken Brewery tour was informative and fun, with plenty of tasting at the end. The Blue boat tour was also very interesting and a relaxing way to see Amsterdam’s canal’s and sights. Two very enjoyable and good value for money things to do whilst in Amsterdam.
star-5
Hosts where entertaining,...
Gloria_M, Mar 2022
Skip-the-Line Heineken Experience Amsterdam and 1-Hour Canal Cruise
Hosts where entertaining, informative and very enthusiastic! An enjoyable experience. I would recommend visiting the Heineken
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Things to Know Before You Go

  • Purchase your Heineken Experience ticket ahead of time to secure a time slot.

  • Visitors under the age of 18 must be accompanied by an adult, and according to Dutch law, will not be served alcohol.

  • The Heineken Experience is wheelchair accessible. Wheelchairs are available free of charge, though must be booked 48 hours in advance.

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How to Get There

The Heineken Experience is located on Stadhouderskade, and is easily accessible by public transport. From Amsterdam's Centraal station, catch line 24 and get out at tram stop Stadhouderskade. From Leidseplein, take line 7 in direction Flevopark, or line 10 in direction Azartplein, and exit at tram stop Weteringcircuit. Nearby popular attractions include the Rijksmuseum and the Van Gogh Museum.

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When to Get There

The Heineken Experience is open daily from 10:30am to 7:30pm, with extended evening hours on weekends in July and August (until 9pm). Last entry is typically two hours before closing. The best time to visit is before 11am; after that, it can get crowded.

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Edible Amsterdam

You're sure to have worked up an appetite after sipping beers at the Heineken Experience, so continue satisfying your stomach by exploring Amsterdam's culinary offerings. Consider booking a food-themed tour that combines two of Amsterdam's top attractions—a pizza cruise along the canals plus a beer tour—or head off on an afternoon food walking tour of the Dutch capital after visiting the Heineken Experience in the morning. Another option is to visit a local host's home for dinner, where you'll really get a taste of Dutch culture.

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Frequently Asked Questions
The answers provided below are based on answers previously given by the tour provider to customers’ questions.
Q:
What are the nearest attractions to Heineken Experience?
A:
Attractions near Heineken Experience:
Q:
What else should I know about attractions in Amsterdam?
A:
As well as visiting the Heineken Experience, check out these trip ideas to make the most of your visit: